Improving your blog means two things aesthetics and delivery; Breaking this down more aesthetics means the look and feel of your blog and delivery means the way and means you deliver value to your readers. This post is about improving your blog-post this December 2010, improving your analytics, observing and playing around with your host, gaining participation in your groups and improving the abundance of information we all like to provide, many things really. The Face-book group related and supportive of this post is about information and technology and a link is provided below, please join.

Depending on what your objectives are of your site and your business goals the priorities of all these things will differ, for example if you are an information site with an information product you might not want to give all your information away within your blog, similarly if you have a static website the way people navigate to what it is you are selling will determine the place in which you leave that content, perhaps behind a membership wall or inside another forum that is set with preferences tailor made for your members.

This site although hosted on an information link is not necessarily an information site, although you will find information within the text if you read carefully. .info is very cheap and as I have found out is very good in the search engines, getting ranking for other words outside of my host-name is another thing but .info would generally infer information about something. I have a wonderful abundance of information about many things because I read regularly on this topic and have had a Face-book page for two years called Information and technology Regularly Improved.

Face-book was very easy to rank in search engines for the title of the page, but now this has changed because of the analytics within Face-book of each page. Having a highly optimised Face-book page takes participation by many members and needs so at regular intervals in order to get the authority in the search engines, now I am not sure when and how long this lasts but it is true.

Aggregating great relevant feeds into your group is great for the members of that group but Face-book now see through this previous maintenance glitch. So gone are the days of other people doing all the hard work for you on Face-book.

Creating original content within blogs these days on broad topics is very few and far between, the aesthetics are becoming so much more important. For example a Flow Player video player of someone else sharing content already published last year but transformed into a video may or may not get crawled by search engines, but it will get re-posted by viewers of that video, making it really relevant even though it is just last years rehashed content. Additionally the content of that video and the success of the viral nature of the post in relation to the aesthetics is determined by simple things.

Camera positioning and little pauses and deep focus on the face at important times within the video can really help emphasis your message. This is nothing new but still works for television companies and movie industries so why not spend a little time with your camera and what ever software you use to edit films to cut and mix these little things up.

The tools in which you use on a blog again are very important in the case of the previous paragragh about video’s this would be determined by the camera you use, the use of a tripod, to even the clothes and background you chose to position the film. On paper this would be determined by the pen that you use or on a scratch board the colour of the chalk or ink you use to write your message, making it legible or within your blog settings the fonts you choose to use. From an SEO point of view using different fonts from other hosts can also confuse your site, as upgrades occur.

You see the language of HTML visually looks different when you view as HTML but in SEO HTML XTML of Face-book FBTML even the search engines that need content to provide to readers, read this code and if the linearity of the code is different within pages and posts this can put you in a short term sandbox, where you do not want to be when your message is relevant and time determined.

The reason why I say this is because being in the sandbox does not mean you should write of your host or change your domain name, everything is salvageable.

You can pay to monitor these things, delegate roles within your teams groups, add plugins to do this for you or even just keep it really simple and use other places to deliver your content, relevant to your blog or business.

In marketing these things matter after you have set things up, but as a blogger you need to know these things before you start doing your research for the simple reason ‘no results’ can so often mean no continuity within the year or three you pay for that host.

Another factor which is generally overlooked as the year goes on is knowing your limitations within the server account you choose to upload your site. For example like many people the instructions of uploading a site are step by step and until your have gone through the process of uploading and adding rather than being restricted within your Word-press account you will never know what is wrong if you need to go back and enter.

This applies to Hosts and hosting as well, some of you a host is a domain or server, but many use different ones. Many people use there own computer to host there one site. This can often be overlooked. For example imagine just having one site, hosted on something as simple as Blog-spot rather than Word-press but you have it hosted on your website, when anyone is on your page you computer is almost immediately aware of this and you will be notified. Because you host it yourself your computer is notified and if need be you can find out who they are from the IP address, or you can interact with them via a chat or video, this is very common on Websites of people selling things.

It seems there has been a reversal of intelligence and the upgrades that regularly occur within IT again are becoming so simple its really complicated. One minute you are generic and hosted on some server and the next you go virtual and find using cloud based data is something more practical, security becomes important, the details of your readers and members may need to be cloaked not just their piece of mind but also for your teams allegiance to what it is you are trying to do.

You see in teams and Tribes or herd mentality everyone is very focused but still governed by structuring and containing the value they have to share. The idea of information and monetization is decreasing although people are in a rush to have the problems solved A.S.A.P. or are looking for valuable and fresh content to add to there devices; Kindles, IPad’s, Mobile Phones Pom Pilots the list is endless and books, books are physical products and most people like bookshelves because you can save electricity, they make you feel like you own something and can be a great way to enhance whatever it is you are interested in.

A blog is very similar whether you choose to index your posts in alphabetical order, or add internal links within other posts that sequentially link towards the new chapters of your message as it grows then your indexing, followers and the amount of people who hit the like buttons on your posts will increase. Having original content again is also determined my the nature of your RSS, this can also be intercepted by other people and ruin your SEO many top sites now do not easily allow any aggregation, I think we may see this sort of thing become more permission based rather than people doing as they please, but for now it is just something to be mindful of if indeed you are multi posting the same post.