1. Ted “Old School” Thomas
Ted has been Direct Mail Marketing for over 20 years. Quote from Ted: David Fagan :link http://www.davidfagan.org/RhubarbsOne/ “the post office is still open” Direct mail at night time (check the time zone of your respondee’s). Subject lines. Direct mail pick list, people involved in. List brokers, deal a rapport with them there are 30,000 list in libraries and on the web, you have to target a market that you want, gigs, more music, tune the event to what people want. this is called target marketing. Better to get a list of people you know. When you get contacts and speak to people write on the back of the card what these people are interested in. Knowing what the people you invite can spend. Fish in the right water is it the deep water. That’s the beauty of direct mail, postcards letters one customer in direct is worth fifty in e-mail good for long term communication with clients. Put a calendar on your wall, figure out how many times you can mail to them, what can you afford, test will get results within 7 days to two weeks. Continuously mail sequentially like you would in e-mail. Offer travel arrangements, get all the speakers to record a message, with speakers three minute recordings or text messages saying such in such on stage has just arrived and said… A Pile B Pile of mail and a junk file, b is bills, a is from family or attorney. Make it look personal, clean ink with a stamp, glamour envelope, a dimensional letter, add something inside it, crunchy letter that creates curiosity. Psychographics and demographics. Ted Thomas is the foremost expert in the USA on tax deeds & certificates. He also is the nation’s #1 go-to-guy on Direct mail. Ted has been on the speaking & promoting circuit longer than anyone on the planet. Ted has been mentoring on Direct Mail Marketing for over 20 years. He had the first “Platinum” Mastermind group in America and mailed millions of pieces of direct response “old school” mail over the many years. Ted consults to those who are already on the speaking industry circuit. His methods in direct mail have put hundreds of thousands “Butts” in seats for many promoters nation-wide.
2. Daven Michael’s Outsourcing
Leverage Author of the book “Outsource This” and foremost expert in the world with nearly 30 years experience with music bands etc and television which led onto outsourcing now with over 120 staff in Philippines. Working with small companies and small businesses. Helps grow businesses with 123.com thought leaders and info marketers. Daven gets rooms filled with prospects. To fill sites use a thing called data mining this is a three step process. Go to big companies with lots of employee’s and offer group free tickets to events to fill up seats. Find major leaders in groups and offer sales of tickets. Use an auto dialler to phone people. Follow up with e-mails and telephone calls. When people register you must follow up you must help people to get to event, remind them through countdown to day of event, time location. Get scripts at event for different types of scripts to do different types of messages, peel back messages. Keep a buzz, keep people wanting to come back for more.
3. David Fagan Automation
Former CEO of Guerrilla Marketing who currently owns Cutting Edge Ventures. Helped Infusionsoft with direct mail, helped Joel Bauer. Author of many books it was his birthday this week. Limited funds and events on a shoe string is Guerilla Marketing, using creativity with social media and creating affiliate packages to give to help other people to promote event. what do you have to offer time, equity, leads, if you do not have a budget people wont want to talk to you, if you can get big name speakers, record the speakers they will do it cheaper for copy or sometimes for free. David offers people how to teach people how to do this. http://www.promotersbootcamp.com/
4. Ron Seaver Sponsorship
Ron Seaver is the CEO of the sport forum Instrumental with the boot-camp getting corp. sponsors. Has great sports contacts and is a medium between large bank companies. 5o people who you continually communicate with. Is there any printers in the community of your herd to find out anyone able to print for cheap, sometimes people work for companies and have access to get services within your group, reducing costs and sponsee’s need you as a sponsor more than you think. Tricaster is a live streaming filming process for events, utilises three angles negative, neutral and positive. The 5 most Common Fallacies about Sponsorships Sponsorship spend excess of 17 billion dollars most of that goes in sports, but now is the fastest growing time for corporations looking to sponsor events like hosted, events and meetings. You have to be able to show them monetarily how much money attendee’s spend, from sales to bar spend to taxi’s, accommodation and prepare what all that is worth to sponsors. Get cities in competition to re-host these events. Demonstrate to hotels and offer partnerships with hotel for cheap rates. Ask for cheap drinks by proving, many other places. We tend to shy away from things we do not know about where to start with sponsorship. How much can you charge for getting sponsorship of events. Larry offsetting costs companies have to be more targeted with there advertisements by offering sponsorship at events the advertisers have a higher return on advertisements. Loyalty at Events attendee’s and from the relationships with attendees, taking apart attendees businesses apart for some lucky attendees. These events that sponsorship is applicable is charity events, musical events, promoters accounts.
5. Larry “The Connector” Benet
The most connected guy on the planet. Friendly with Black Eyed Peas, he knows a lot of celebrities getting a list celebrities to events, what are the strategies. “Make a personal connection, find what is important for people and help them get it, and stay in touch over time like Larry is very good at this.” Larry Benet said about Larry Loik. Bundling celebrities creating an A list of attendees to events, then create the structure. Bring in some of the best thinkers to share with celeb’s. Jack Canfield, Tony Robbins, Brian tracey celebrities then phone to turn up at events, people want to speak in front of a great audience. POI Person of Influence getting into the sporting world, contact by e-mail especially because they have many people who attend events. In the UK with have KPI Key Person of Influence to find out more about that go to Triumphant Events. Find out who is the most influential person on Twitter and offer an incentive to that person to approach celebrities via Twitter. Social Media approach people from charity events. How can. At the Time Event Larry and team got a Johnny Depp look-alike at event and it was very popular because people like to get photographs with people. Identify are there any business authors are there any books coming out 60 days before your event. Turned up at Los Angles because fortunately near event. We want to stream you into our event make sure publishers turn up. Work through the right channels. http://www.promotersbootcamp.com/ Larry is doing a big case study event with 50 big shot marketers Frank Kern is one. Do you think we could get Frank Kern to turn up. Gravitating to people through there needs, tap into there problems then you can connect with anyone. Raising money for John Paul DeJoria : link http://www.entrepreneur.com/magazine/entrepreneur/2009/july/202258.html one of the richest people in America used to be homeless, asked him to record a video for the charity event. He spent lots of money on the video and this created real value to the charity event. $8,000 Price $1997 Business Partner $999 For serious people in the industry.
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